Robin Lindblom | Creative Director

Robin earned her BA degree in graphic design from Cal State San Bernardino in the late nineties. She began her career as a catalog designer with a major lighting manufacturer in Southern California. She was responsible for art direction and finished catalog design for an ever-evolving product line.

"We've discovered over the years that there's definitely a formula for success when designing a catalog." says Robin. "It begins with paying close attention to how a reader uses your catalog and what resonates most with them."

She points out, "You also want to cross-sell your website throughout your catalog. Online revenue will continue to grow for catalogers. You don't want to miss out."

Robin teaches Concept Design at The Art Institute - Inland Empire and oversees the Inland Empire Ad Club's Academic Achievement Award. She's an active part of the Art Institute - Inland Empire and San Bernardino Valley College Program Advisory Committees. She consults on the design programs for each school, offering advice that can be used to produce better, more effective designers and programmers here in the Inland Empire.

She also contributed to the book, Breaking Into Graphic Design: Tips from the Pros. Robin provided insight to other graphic designers on how to start their careers in design.

Her work was featured 3 times in the book American Corporate Identity 2007 which highlights the best identities from across the nation.