Once a visitor arrives at your website you have just 3-5 seconds to let them know they're in the right place and that you have what they want. The rest of your website must persuade them why you're the best choice.
"Am I in the right place?"
Most visitors don't read every bit of copy, and explore every last link. Quite the contrary. Your visitor is actually thinking "Does this page have what I was looking for?" Up to 50% of visitors decide at this point that a website is not worth their time and leave. Why? Because there are so many other websites out there offering the same thing you do. What does that mean? Simply put, you only have a few seconds to show a visitor that the page they're viewing has what they're looking for or they'll click away from your site.
Would you build a home without a blueprint?
Of course not. The same thinking applies to your website. A team of professional website architects will research and map out how your visitors will navigate your website using our proven 5 Step Process that consistently creates successful websites that give visitors what they want in as few clicks as possible.
Here's how we do it...
Step 1: Discovery/Estimate Creation Since every website project is unique you'll work with our project coordinator to determine the scope and depth of your project requirements in order to provide you with an accurate quote. This can be time consuming for some sites, but once we create your quote the project cost doesn't change unless the project scope changes. Upon your acceptance of the proposal we will forward you an invoice for the first 1/3 of the project total and a contract for you to sign.
Step 2: Site Planning Our web professionals learn about your target audience. What interests them most? What are they coming to your site to do? What makes them tick? And how do we leverage this info to make your website a success.
Step 3: Wire Framing People will come to your website for any number of reasons. Some want to make a purchase, some are just researching and some are looking for customer service among other things. We work out how we can get visitors in each scenario to accomplish their tasks as fast and as easily as possible.
Black and white mock-ups of your website are created to place all elements of your website in the most appropriate, user-friendly locations. Wire frames have no trace of design so that the design doesn't influence a site's usability. Wire framing makes it possible for your visitors to say "Yes, I'm in the right place and I'm going to stay and learn more."
Step 4: Web Design Comps Your newly created wire frames are then used as a framework for the design to enhance your message and strengthen brand awareness. Typically, 2 or 3 comps are presented in rough form to you for discussion and evaluation. Up to 3 rounds of revisions are offered to move the selected design to finished form.
Step 5: Coding and Buildout Your new website design is then translated into high-quality cross-browser compatible code. Once a coded design template has been established we use client provided text, photos, product info, etc. to finish your website.
