Case Study:
This non-profit organization develops affordable housing that benefits low to moderate income households through new construction, rehabilitation of existing structures and acquisitions.

They felt they lacked real identity. They've been in business for 30 years and have more industry experience than any of their competitors but felt like they're playing catch up. Their target audience is community development personnel at local city governments.

Irvine Housing Opportunities asked us to unify their marketing across media since their marketing looked disjointed. They were even using multiple logos (all completely different from each other) and it's been hurting their identity. They offer a caring and responsible service that they wanted to have reflected in their new logo.

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