What is a unique selling point (USP)?

Commonly referred to as your USP, your unique selling point is what sets you apart from your competition. It can be an actual fact or a perceived difference, a specialty or how you do it better or differently than your competition.

Your unique selling point (USP) should focus on how customers will benefit from your product or service, not simply on it's features.

A unique selling point is only one of many items you need to sell your products or services online.

This definition brought to you by Think Tank Designs. A graphic design agency specializing in logo and web design