A proven 5 step process for web design.
Step 1: Discovery
You'll complete a Client Brief which provides us with an outline to start your project. It gives us a feel for your brand and your goals as a company. It tells us about your target audience. What interests them most? What are they coming to your site to do?
Step 2: Website planning and conceptualization.
There needs to be a solid plan focused on how to create a website that converts a visitor to a buyer or lead. The plan should focus on the 2 or 3 things you need a visitor to do while at your site. How would you rank each in importance? What's each page's primary message?
Our seasoned web designers will research and map out how to best deliver your unique selling point (USP) with the right emphasis on headings, subheads, text and links to motivate your visitors to move forward through your website and take action.
Step 3: Wire Framing
Clean, user-friendly layouts of your web pages are created to make sure all elements like logo, navigation, text, etc. are in the most appropriate places.
Why is this important? Wire framing makes it possible to communicate in a way that quickly makes the visitor say "Yes, I'm in the right place and I'm going to stay and learn more."
Step 4: Web Design Comps
Only after your website's been wire framed are color and graphics added to enhance your message and create an appealing brand experience directed at your target audience.
Relax, these guys truly believe that form follows function. They realize that great web design is all about communication and not their portfolios.
Step 5: Website Coding and Implementation
Your website design is translated from design to code using high-quality cross-browser compatible W3C Valid XHTML / CSS markup.
All graphics and images are optimized to create the fastest loading web pages possible.